A local, licensed agent who answers the phone: 941-662-9941
Every seller's situation is different, but sellers aren't always offered different options. Here's what's available, so you can choose what fits your comfort level, timeline and goals. Every level starts with a report of what homes like yours actually sold for in your neighborhood, from Sarasota County records, not asking prices.
How your home gets seen
A listing on the MLS is only the start. Here's what I do on top of it, using the same community sales research behind this site.
Buyers find it through AIWhen people ask ChatGPT about homes in our communities, it already sends them to my site. Your listing shows up there too.
Your community already has a pageGran Paradiso, IslandWalk, Palmero, Talon Preserve and other communities each have a page buyers find in search. MLS listings in that community show on it.
Your neighbors hear about itPosts in your community's Facebook groups, plus letters to nearby owners. Neighbors often know the next buyer: a friend, a parent, a relative moving down.
A page just for your homeYour home gets its own web page and a QR code for the yard sign, flyers and mail.
Drone photos and videoFlown by me. I'm an FAA-certified drone pilot, so there's no outside vendor to schedule.
A price based on real salesOwner-to-owner sales in your community from Sarasota County records, with builder sales left out. Not an online guess.
You see where buyers came fromEvery link I post is labeled, so I can show you which post, letter or search brought each visitor to your home's page.
Included with Level 3. On Level 1 and Level 2, the Facebook posts, video and weekly report come with the marketing package, and drone photos are included in Level 2. Your listing shows on my community pages at every level, because every MLS listing does.
Compare the levels
Level 1 Flat Fee MLS
Level 2 Flat Fee + Agent Support
Level 3 Full Service
MLS listing for 6 months
✓
✓
✓
Report of what homes like yours sold for, from county records
✓
✓
✓
Text me any time for a quick answer
✓
✓
✓
Showing requests sent to you as soon as an agent books
✓
✓
✓
Photos on your listing
Up to 25 (yours, or 25 of mine for $175)
40, taken by me
Taken by me
Drone still photos
$175 add-on
✓
✓
We set your asking price together
No
✓
✓
Written MLS description
No
✓
✓
I explain every offer before you respond
No
✓
✓
Contract deadlines tracked for you
No
✓
✓
Check-ins with me
One 15-minute call
5 set check-ins
Any time, listing to closing
Showings managed by me
No
No
✓
Negotiating for you, including repairs after inspection
No
No
✓
Marketing package
$775 add-on
$775 add-on
Included
I work with the title company, lender, inspector and buyer's agent for you
No
No
✓
My fee
$499 upfront, nothing at closing
$2,450 upfront, nothing at closing
2.5% at closing
Buyer's agent fee, if you offer one
Your choice
Your choice
2.5%, part of the 5% total
Swipe the table sideways to see every level.
At every level, the usual seller closing costs are separate and come out of the sale: title and closing fees, the state deed tax, and any buyer's agent fee you agree to. On Level 1 and Level 2, you decide whether to offer a buyer's agent fee and how much.
LEVEL 1Flat Fee MLS Listing
$499 upfront
For hands-on sellers who want their home on the MLS, the listing service buyer agents search. You handle showings, talk directly with buyers and stay in full control. You pay me nothing more at closing.
MLS status: Limited Service · Seller representation: Transaction Broker
Includes
MLS listing for 6 months, with the required documents
Up to 25 photos on your listing
A report of what homes like yours actually sold for, from Sarasota County records
Showing requests and confirmations sent to you and to me as soon as an agent books, through ShowingTime, the booking system agents use
One free 15-minute call with me, whenever you ask for it
Text me at 941-662-9941 any time for a quick answer
You handle
Your own photos, up to 25 (or add 25 of mine for $175)
Being available for showings
Talking with buyers and buyer agents
Reviewing, negotiating and accepting offers
Inspection, appraisal and every deadline through closing
LEVEL 2Flat Fee + Agent Support
$2,450 upfront
You stay in charge of showings and negotiating, and I'm with you at the 5 moments that matter most: pricing, first showings, the offer, the contract and closing. You pay me nothing more at closing.
MLS status: Limited Service · Seller representation: Transaction Broker
Includes
MLS listing for 6 months, with the required documents
A report of what homes like yours actually sold for, from Sarasota County records
A sit-down where we go over the sales report and set your asking price together
A written MLS description for your home
40 professional photos, taken by me
Drone still photos, flown by me (I'm an FAA-certified drone pilot)
Showing requests and confirmations sent to you and to me as soon as an agent books, through ShowingTime, the booking system agents use
Offer review: when an offer comes in, I explain the price, the conditions (inspection, financing and appraisal) and the closing date. You decide and you negotiate.
Every contract deadline tracked for you, with a reminder before each one
Answers by phone or text from contract to closing
5 check-ins with me
At listing: I prepare your MLS entry and pricing plan, and you approve it before it goes live
At first showings: how many showings, what buyer agents said, and whether the price needs to change
When an offer comes in: the key terms, before you respond
At contract: all deadlines loaded, and what happens next
Before closing: the lender's final approval and what to bring to closing
You handle
Being available for showings
Talking with buyers and buyer agents
Negotiating the offer and any repair requests after the inspection
The final decision at every step
Optional add-ons for Level 1 and Level 2
For the flat fee levels only. Level 2 already includes photos and drone stills. Drone photos and video are flown by me, an FAA-certified drone pilot.
What add-ons can't buy: setting your asking price together, written MLS description, offer review, contract deadline tracking and the 5 check-ins are part of Level 2 only. They aren't sold separately. Already listed at Level 1 and want more help? You can move up to Level 2 at any time while your home is listed by paying the $1,951 difference.
An add-on for the flat fee levels. Full service already includes it. Here is exactly what you get, how long it runs, and how you'll know it was done.
1. Video
Drone video of your home and the community, flown by me. I'm an FAA-certified drone pilot.
A short video tour, 30 to 60 seconds, with music, made to be watched on a phone.
2. Where your home is posted
Facebook Marketplace: listed at launch and kept current while your home is for sale.
Facebook groups: a new post in a different group, written for that group. Groups include Sarasota National Community Owners, local community groups, and more than 20 groups for people moving to Florida from New York, New Jersey, Massachusetts, Chicago and Canada. Every post follows that group's rules. Some groups only allow business posts on certain days.
The Putnam Realty Group Facebook page.
The video tour on Facebook, Instagram, TikTok and YouTube.
3. How long it runs
Every day for the first 30 days after your home goes live.
Then 3 times a week until it's under contract or 90 days in all, whichever comes first.
4. How you'll know it was done
Before launch: a posting schedule for the first 2 weeks.
Every week: a report of every post, with the date, where it went and a link, so you can see each one yourself, plus how many people visited your home's page and where they came from.
5. Also included
A home prep checklist before photos and video.
Not included
The MLS listing itself (that's Level 1 or Level 2).
Photos and drone still photos (included in Level 2, or $175 each as add-ons).
Showings, and open houses ($175 each as an add-on).
One honest note: Facebook doesn't show group members how many people see a post, so I can't promise a number of views. What I can promise is that every post on the schedule happens, and you'll see each one in the weekly report.
LEVEL 3Full-Service Representation
5% total
Hands-on representation from listing through closing. You focus on your move and I handle the rest.
MLS status: Full Service · Seller representation: Transaction Broker · Listing length: 6 months
Includes
A sit-down where we go over the sales report and set your asking price together
Professional photos, drone and the full marketing package
MLS listing and full showing management
Negotiating for you, including repairs after the inspection
I handle every deadline, the inspection, the appraisal and the closing paperwork
I work with the title company, lender, inspector and buyer's agent for you
5% total, paid at closing: 2.5% to me and 2.5% to the buyer's agent. Commissions are negotiable. Let's talk about your situation.
There's no one right way to sell a home. My job is to explain the differences clearly so you can choose what fits you best.
